Delivering engaging and measurable experiences that forge lasting connections with shoppers.

Learn more

HOW WE DO IT

“Our aim is to continue to reinforce Superdrug as the hub and inspiration of the world of beauty. Superdrug Experience is our way of bringing your products to life in store with a managed brand activation service, including store takeovers, experiential events, and supporting blogger meet and greets."



Simon Comins
Chief Commercial Officer

What is Superdrug Experience?

Superdrug Experience is designed to help you drive trial, accelerate launches, and build brand-love with Superdrug's beauty-first shopper.

It works alongside Superdrug's "Disrupting the Market" initiative, which is all about driving traffic into store, online, or on the app, giving customers a reason to shop your brand at Superdrug.
Fresh formats to drive product sampling, discovery and results
Extend your reach and build brand love through digital channels
Our fully integrated model brings every stage under one roof

In-store Activations

Connecting with consumers at the point of purchase.

Sampling
Product trials designed to drive immediate conversion and repeat purchase.
Demonstrations
Let your products do the talking.
In-store Theatre
Deeper engagement reinforcing brand values.
Active Selling
Trained ambassadors driving incremental sales.

EXPERIENTIAL EVENTS

Build connections with engaging, shareable brand experiences.

Case Studies

Takeovers

Put your brand front and centre with a Superdrug store takeover. Drive sales by maximising your in-store and on-the-street visibility for an entire Event Period –that’s 30 days!

Case Studies

Window displays

Take your brand’s presence on the high street to the next level with a bespoke, three-dimensional window display.

Case Studies

DIGITAL & SOCIAL

Extend your reach and build brand love through digital channels.

Case Studies
01
Strategy & planning
02
Insight-led Creative
03
Campaign Management
04
Talent Management
05
Social media marketing
06
Production and logistics