Tasked with showcasing and promoting Bed Head by TIGI’s hair styling range, we recruited eight influencers who embodied the brand from top to bottom! We re-introduced the iconic brand we all know, showing off the products’ fun and vibrant look! 

Ensuring that the vibrancy and boldness of the brand were reflected throughout the content, we tasked creators to film and share their going-out looks, using the Bed Head range of products, and offering hair styling tips. 

Also, we ensured a clear drive to a retailer to boost website traffic and ensure the final connection is made through purchase.

Within a week of the campaign going live, creators had accumulated great engagement from their content. This provoked consumer interaction and discussion around the brand and its range. The total engagement reach rate was 2.06%, making it above average for the beauty sector, which is 1.82%!