Case study

Revolution IRL Filter Foundation

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Challenge

Boost brand love and sales by matching consumers with their Revolution IRL Filter Long wear Foundation shade. 

Activation

10 live days across 10 Superdrug stores. 

Brand Ambassadors engaged shoppers, educated them, and matched them with their shade.

Eye-catching booths advertised the “shade matching service”.oActive selling with use of Star Buy offer. 

Insight

80% increase in purchase following personalised experiences. 

Use of expert make-up artists to show product at its best. 

Draw attention to product as part of promotional Star Buy offer. 

25%
Shoppers converted from sample to sale
1159
Customers shade matched
65%
Incremental conversion rate

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