Boost brand love and sales by matching consumers with their Revolution IRL Filter Long wear Foundation shade.
10 live days across 10 Superdrug stores.
Brand Ambassadors engaged shoppers, educated them, and matched them with their shade.
Eye-catching booths advertised the “shade matching service”.oActive selling with use of Star Buy offer.
80% increase in purchase following personalised experiences.
Use of expert make-up artists to show product at its best.
Draw attention to product as part of promotional Star Buy offer.