Tasked with showcasing and promoting Superdrug’s new own- brand range for Pride, we recruited 10 key influencers representing all parts of the LGBTQI+ community, who embodied the brand from top to bottom! Introducing to consumers - not only the product range - but also highlighting what Pride is for them and its importance. 

Celebrating Superdrug’s 5th anniversary of donating to Switchboard UK, we briefed creators to share a mix of fun, playful and informative content on Instagram and Tik Tok. They presented the product range and also talked about the helpline Switchboard UK, providing the audience with more insight into its role and a call to action. We also ensured a clear drive to retailer, confirming that the final connection was made through purchase and driving traffic to the website. 

Within five days of the campaign going live, creators had accumulated great engagement from their content. This provoked masses of consumer interaction and discussion around the brand and its range The total engagement reach rate was 3.05%, making it way above average!