“Our aim is to continue to reinforce Superdrug as the hub and inspiration of the world of beauty. Superdrug Experience is our way of bringing your products to life in store with a managed brand activation service, including store takeovers, experiential events and supporting blogger meet and greets.
Run through one award-winning Brand Experience Agency, N2O, Superdrug Experience enables us to build real and relevant experiences that engage our customers and showcase your brand and product range”
Simon Comins Chief Commercial Officer
What is Superdrug Experience?
We’ve developed Superdrug Experience to get brands like yours engaging with thousands of shoppers face-to-face.
It’s a great way to explain complex messages, boost sales and launch new products to customers in a point-of-sale environment.
Accredited and profiled Brand Ambassadors promoting your brand and connecting with Superdrug customers.
Sampling
Product trials resulting in on-the-day and repeat purchases.
Demonstrations
Let your products do the talking.
In-store Theatre
Reinforce your brand’s values with a deeper level of brand engagement and customer participation.
Active Selling
Drive incremental sales with accredited and highly trained Brand Ambassadors.
INFLUENCERs
Empower your brand through strategic partnerships with influencers.
In-store Experiential
Build lasting connections between the consumer and your brand with relevant, engaging and shareable brand experiences that deliver organic reach, brand loyalty and advocacy.
Put your brand front and centre with a Superdrug store takeover. Drive sales by maximising your in-store and on-the-street visibility for an entire Event Period –that’s 30 days!
Our award-winning social team will help win fans for your brand using consumer, market and brand insights. Build brand love and awareness with bespoke experiences that set the trends.
Social influencer and celebrity appearances, large-scale experiences, PR events –the sky’s the limit!
Social & Influencer Marketing
Our award-winning social team will help win fans for your brand using consumer, market and brand insights. Build brand love and awareness with bespoke experiences that set the trends.